Privacy Policy

Effective Date: August 15, 2026

BUILT Sports Performance Academy ("BUILT," "we," "us," or "our") operates builtsportsperformance.com and provides sports performance training services in Las Cruces, New Mexico. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, enroll in our programs, or communicate with us.

Information We Collect

We collect information you provide directly to us, including: name, email address, phone number, mailing address, athlete information provided by a parent or legal guardian (such as age, sport, and training goals), payment and billing information, and any information you submit through forms, consultations, or communications with our team.

We also automatically collect certain information when you visit our website, such as IP address, browser type, pages visited, and cookies used for site functionality and analytics.

How We Use Your Information

We use your information to: provide and manage training programs and memberships; schedule sessions and consultations; process payments; send appointment reminders, program updates, and service communications; respond to inquiries; send marketing communications you have opted in to receive; and improve our services and website.

SMS / Text Messaging

By providing your phone number and opting in to receive text messages from BUILT Sports Performance Academy, you consent to receive SMS messages related to your inquiries, appointments, training programs, account notifications, and, where you have separately consented, promotional offers.

Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. Reply HELP for assistance, or contact us at (575) 652-0692 or jacob@builtsportsperformance.com. Consent to receive text messages is not a condition of purchasing any goods or services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

How We Share Information

We do not sell your personal information. We share information only with service providers who help us operate our business (such as payment processors, scheduling and billing platforms, email and messaging providers), when required by law, or to protect our legal rights. These providers are contractually obligated to protect your information and use it only to provide services on our behalf.

Children's Privacy

Our training programs serve youth athletes. We collect information about athletes under 18 only from a parent or legal guardian, and all communications, billing, and account management are conducted with the parent or guardian. We do not knowingly collect personal information directly from children under 13 through our website.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect your information. We retain personal information for as long as needed to provide services, comply with legal obligations, and resolve disputes.

Your Choices

You may opt out of marketing emails by using the unsubscribe link in any email, opt out of text messages by replying STOP, and request access to, correction of, or deletion of your personal information by contacting us.

Contact Us

BUILT Sports Performance Academy, Las Cruces, New Mexico. Phone: (575) 652-0692. Email: jacob@builtsportsperformance.com.

We may update this Privacy Policy from time to time. The effective date above reflects the latest revision. Continued use of our website or services after changes constitutes acceptance of the updated policy.